E3 - New business ideas in horticulture

Heidelbeeren (Vaccinium myrtilus)Bild vergrößern
Heidelbeeren (Vaccinium myrtilus). Foto: Helmut Heimpel, piclease

"…and be thankful for each day that you do not only spent indulging in memories, but which allows you to be creative and implement new ideas…"

This tour of Münsterland aims to introduce you to different business resorts of horticulture. Examples of horticultural production and services shall prove how entrepreneurs have gained their market position by offering different products and services.

At first hand, participants will get to know business ideas and the relevant value chains from the idea itself until the moment of implementation. They shall help to inspire the counselling work of each participant.

Diversification is never static. Customers and markets constantly demand innovative operations and adaptations to market conditions. The entrepreneurs and employees of the selected companies have identified the existing issues and face structural changes day by day.

Several business ideas with four company visits allow to have an insight view in the cultivation of Christmas trees and tree nurseries, the cultivation of blueberries, the construction of ponds and delivery services, the cultivation of asparagus and strawberries by using individual marketing concepts.

Guide: Hans-Peter Wessels, Agricultural Chamber of North Rhine-Westphalia